Photograph of a creative female entrepreneur – strategic personal branding photography in Grand Rapids, Michigan.

Photographer and Creative Director
Grand Rapids, Michigan

Elevate Your Online Presence

You’ve built your business
with purpose.
Now it’s time for your brand visuals to match that.
It’s time to have intentional images that help your business grow.

My photography helps entrepreneurs & professionals in West Michigan create
strategic, on-brand imagery that works as hard as you do.

Together, we’ll create a collection of photos that tell your story and support your goals — images you can actually use across your website, social media, marketing, and beyond to connect with your ideal client.

Get in Touch

Personal Brand Images will Strengthen
Your Brand, Value, and Connection

Whether you're launching a new service, refreshing your website, or showing up more confidently online, personal brand photography is about more than just “pretty pictures.” You’ll walk away with a library of versatile, polished photos designed to help you:

  • Tell your story clearly

  • Build brand consistency

  • Communicate value

  • And stand out in a saturated market

Meet Kristine — A Health + Wellness Coach for Moms

When Kristine reached out, she wanted to build trust with her audience and show what her brand is all about. So we photographed her in real-life moments: shopping at the farmers market, making healthy meals, spending time with her family, and staying active.

The intentional imagery we created helped her connect emotionally with her ideal client — busy moms looking to make positive changes for their families. There are so many ways powerful images can impact your business in the same ways. Here are just a few:

  • Wellness coach cooking during brand photography session – authentic lifestyle branding in West Michigan.

    TRUST

    Showing up in powerful brand images builds trust and credibility. People buy from people they connect with.

  • Wellness coach shopping at farmers market during brand photography session – authentic lifestyle branding in West Michigan.

    CONSISTENCY

    Creating a consistent visual identity allows you to stay instantly recognizable across platforms.

  • Wellness coach exercising outside during brand photography session – authentic lifestyle branding in West Michigan.

    PRESENCE

    Make a strong first impression in seconds with intentional images, elevating your online presence.

  • Wellness coach with her daughter during brand photography session – authentic lifestyle branding in West Michigan.

    CONNECTION

    Connecting with your ideal client through visual imagery shows them who you are and how you can help in an impactful way.

Ready to Elevate Your Brand?

Let’s create something that feels like you — strategic, beautiful, and aligned with your goals.

Headshot of Jaime dela Rosa, photographer and creative director in Rockford, Michigan.

Contact Jaime dela Rosa

Every photograph should tell a story as unique as you. Specializing in high-end portraits, professional headshots, and personal branding, I am committed to capturing your personality in every shot.

Each session with me is tailored to reflect the unique qualities of the individual in front of the lens. This is where your vision comes to life. Together, we will tailor a photo session that perfectly suits your aspirations and showcases your individuality.

jaime @ jaimedelarosa.com

(989) 560 - 2552

How Can You Use Your Photos?

There are so many possibilities — here’s a short list (because I know you're already dreaming big):

Online Presence
• Website: About page, homepage, blog, contact, testimonials
• Social Media: Profile pictures, content posts, story covers
• Email Marketing: Newsletters, welcome sequences, email signatures
• Lead Magnets: Make your freebies and opt-ins personal

Marketing & Promotion
• Ad Campaigns, Launch Graphics, Sales Pages
• Business Cards, Flyers, and Packaging

Client Experience
• Onboarding Materials, Thank You Cards, PDFs & Worksheets

Thought Leadership
• Podcast Features, Speaking Gigs, PR & Press
• Online Courses, Book Covers, Brand Collaborations

Bonus Ideas
• Video Thumbnails, Event Invites, Pinterest Pins, and more!

Let's Get Strategic About Your Brand Photos

I offer more than just a photoshoot — I help you build a visual brand strategy that works.

We’ll start with a planning call to map out your story, your clients, and your image goals. From there, we’ll create authentic, high-impact images that reflect your business values and make your life easier when it’s time to post, promote, or pitch.

Photograph of a creative female entrepreneur working – strategic personal branding photography in Grand Rapids, Michigan.
Get in Touch

Over 10 years experience as a
Portrait Photographer

Born in Grand Rapids, I know West Michigan like the back of my hand…or the front depending on which hand I’m using ;). I grew up in Michigan and moved away for college, landing in California where I met my husband and we started our family. To be honest, I missed Michigan deeply and when we found our way back, we immediately fell in love with Rockford and the Grand Rapids area.

What's not to love!? West Michigan has some of the most incredible beaches, lakes, and rivers, as well as the friendliest people! And I’m so grateful to be raising my family here in Rockford, Michigan and getting to know so many families in this area.